A cause becomes a movement when you can see how many embraced it.
An awareness month fills the timeline with institutional posts. What changes the conversation is ordinary people showing their faces.
Today
Mental health month, breast cancer awareness, plenty of people support it. Show how many.
With Framefy
The same photo, now carrying your frame, with the support count beside it in real time.
An awareness month fills the timeline with institutional posts. What changes the conversation is ordinary people showing their faces.
Taking part is not the same as being reached
Awareness campaigns are usually measured by reach, which is how many people had something scroll past them. It is a big, empty number: seeing is not joining.
When someone swaps their profile picture for the cause's frame, they expose themselves. They become identified with the subject by everyone at work and in the family, and that carries a social cost, which is exactly what gives the gesture its value.
That is why the total number of people who applied it is an honest engagement indicator rather than a vanity metric. It is small next to reach, and it says far more.
The cause gets a face instead of a logo
Mental health month, breast cancer awareness, men's health, every themed month suffers from the same problem: the brands talk a lot and the people talk very little.
A frame inverts that. The person is who appears, and the institution takes the role of whoever organised it. For a cause tied to mental health and stigma, that difference is the whole job: seeing someone you know take on the subject is what gives the next person permission to speak.
What the institution does with the number
NGOs and associations answer to donors, to boards and to grant programmes, and almost always with flimsy material: screenshots from social media and anecdotes.
The total number of people who joined, with dates and with the link that brought each one, is presentable evidence. It holds up in an annual report and in the accounts of an approved project.
And it shows which partner actually mobilised people, because you can give one link per partner and compare afterwards.
How it works
Three steps to a shareable photo.
- Step 1
Create your campaign
Name, slug and a transparent PNG frame. Public, unlisted or private.
- Step 2
Share the link
WhatsApp, Instagram and email. It opens on any device, with no login.
- Step 3
Your community takes part
Each person uploads a photo, adjusts it on the canvas and downloads the final artwork. The count adds itself up — you collect nothing by hand.
The dashboard
Support stops being a hunch.
Visits, downloads and entries per campaign, in real time. The Free plan already measures the essentials. On Pro you drop the watermark and open your public gallery, the wall of support you moderate yourself.
Visits
per campaign, in real time
Downloads
per campaign, in real time
Participations
per campaign, in real time
The watermark
Every photo your community posts is a billboard.
On the free plan the billboard carries the wrong name: "framefy.pro" in the corner. On a paid plan the centre is yours, your name, your brand, your cause.
I want my own name on itFree
Paid
Reach
One platform, four ways to prove you are not alone.
Church, campaign, event or cause: the same tool, the same number measuring the support.
exampleChurch
confirmed attendances
examplePolitics
public endorsements
exampleEvents
event attendance
exampleCauses
voices for the cause
For whoever sells the event
A sponsor grasps the size in 5 seconds, looking at a number rather than a feed.
Bring a mini-report to the table with the organiser's brand, the period and how many people already carry the artwork. Engagement becomes a sales argument.
Campaign report
Illustrative example
Stop guessing. Start measuring.
Visits
in real time, per campaign
Downloads
in real time, per campaign
Participations
in real time, per campaign