Stop guessing how big your support is. Prove it with numbers.

The difference between liking and standing up

Liking your post costs nothing and counts for nobody except the algorithm. Swapping a profile picture for your campaign's frame is a different level of commitment: that person becomes visibly your supporter to everyone who opens their profile, including people who have never heard of you.

That is why the number of frames applied says more about a campaign's strength than the follower count does. Followers are an audience. An applied frame is public backing, with a name and a face.

And it is verifiable. You don't have to take the neighbourhood coordinator's word for how many people are with you. You open the dashboard and see how many applied it, when, and from which link.

One campaign per segment, to know where support comes from

Making a single frame for the whole campaign throws away the most useful piece of information. People running territorial structures usually create one campaign per region, per neighbourhood or per support group, each with its own link.

In practice the internal dispute stops being about who talks loudest. Each coordination gets its own comparable number, and in the end you know which one actually mobilises and which one only reports that it did.

It is the same reason media buyers split ad sets by audience instead of dumping everything into one campaign: without splitting, the result comes back mixed and decides nothing.

The supporter doesn't have to install anything

Every extra step between the invitation and the finished photo costs you people, and asking someone to install an app is the biggest step of all. On Framefy they open the link, pick a photo, adjust it and download. No account, no install, no email.

That changes who can take part. The 60-year-old supporter who barely uses a phone can do it, and that is precisely the person who usually gets left out of a campaign's digital push.